First of all, this is not an indictment of Buzzwords, Jargon or neologisms. Even when this type of language is used with malice (to seem smarter and artificially elevate an argument), I believe it has its place. It serves as a verbal “handle” that aids in the uptake of ideas. Please read on. Why Buzzwords: I’ve spent a… Continue reading BuzzWord Series :: Week 1
Trading brand integrity for short term gain is a rookie mistake. Frequent discount campaigns could be trashing your brand. How did Cancun become a discount destination for Spring Break? In 1988, the average room was around $300 – it was an exclusive, up market resort town. Then hurricane Gilbert came along, trashed the town and… Continue reading Cancun, a study in short gains that wrecked a brand
Here’s an Editorial example from 2015. Personally I fall somewhere between mild irritation related to the incorrect usage of the language and an “Oh god, here comes this jackass schooling us on dangling participles on Facebook again”. Regardless of your thoughts on the subject, the results of this study are worth a gander. ________ What is it… Continue reading Are you smarter than a prescriptivist?
Time to talk about Guided Discovery or what Mark Cuban calls Trusted Curation: For the uninitiated, Guided Discovery is closely related to product Customization. But rather than creating your own unique version of a product, you’re creating a unique way to shop – or it’s being created for you. Rather than the spray and pray approach… Continue reading Guided Discovery :: Trusted curation in online retail
Remember green washing? Some marketing specialists claim that it stymied the long term acceptance of the Green movement by mainstream consumers. The sentiment was there – in 2007, 9 out of 10 shoppers felt that the environmental impact of a product was important to consider when making a purchase, and 7 out of 10 would… Continue reading The Made in America movement :: Growing up and going strong
Engage an enthusiast in conversation, and by the time they’re finished discussing their passion, chances are you’ll want in. Regardless of the subject matter, it’s nearly impossible to avoid the infectious enthusiasm that pours out of a true aficionado talking about their “thing”. A few years ago, while working for Sterling-Rice Group, I produced an… Continue reading The Bernina 8 Series
This series of four photoshoots in Denver and San Francisco was one of those “Pinch Yourself” moments for us. Thanks to all of the talent and families that participated and welcomed us into their homes. Everything Starts with the Brief. Nothing at Friend Or Foe happens without clear direction and goals. Have a look at… Continue reading On Location with Monster SoundStage.