System Design

Choice overload in System Design

Since the early aughts, Mass Customization has cemented itself into the modern retail landscape with much success. Over the years we’ve learned some things – most notably, that under certain circumstances throwing heaps of options at our consumers has a surprisingly debilitating effect. Many of you have heard of the Jam Experiment, where Stanford student… Continue reading Choice overload in System Design

Storytelling

On Location with Monster SoundStage.

This series of four photoshoots in Denver and San Francisco was one of those “Pinch Yourself” moments for us. Thanks to all of the talent and families that participated and welcomed us into their homes. Everything Starts with the Brief. Nothing at Friend Or Foe happens without clear direction and goals. Have a look at… Continue reading On Location with Monster SoundStage.

Storytelling

Cancun, a study in short gains that wrecked a brand

Trading brand integrity for short term gain is a rookie mistake. Frequent discount campaigns could be trashing your brand. How did Cancun become a discount destination for Spring Break? In 1988, the average room was around $300 – it was an exclusive, up market resort town. Then hurricane Gilbert came along, trashed the town and… Continue reading Cancun, a study in short gains that wrecked a brand

Kill Your Idols · Storytelling

Are you smarter than a prescriptivist?

Here’s an Editorial example from 2015. Personally I fall somewhere between mild irritation related to the incorrect usage of the language and an “Oh god, here comes this jackass schooling us on dangling participles on Facebook again”. Regardless of your thoughts on the subject, the results of this study are worth a gander. ________ What is it… Continue reading Are you smarter than a prescriptivist?

System Design

Guided Discovery :: Trusted curation in online retail

Time to talk about Guided Discovery or what Mark Cuban calls Trusted Curation: For the uninitiated, Guided Discovery is closely related to product Customization. But rather than creating your own unique version of a product, you’re creating a unique way to shop – or it’s being created for you. Rather than the spray and pray approach… Continue reading Guided Discovery :: Trusted curation in online retail

Kill Your Idols · Storytelling

Kevin Roberts is a fucking meatball

And he’s stepping down as worldwide CEO of Saatchi & Saatchi. But who cares? I’ve always thought of this guy as a pompous windbag – a sentiment cemented in place while working at Saatchi and Saatchi from 2000-2005. So, good riddance. However, I adore the Lovemarks book. In fact, my copy came straight from his fat little… Continue reading Kevin Roberts is a fucking meatball