News · System Design

Friend Or Foe partners with Digital Packaging leaders Nosco

Friend Or Foe, LLC, a digital advertising agency specializing in web-based product customizers is teaming up with on-demand digital printing pioneers Nosco, Inc. The allegiance serves to form a dream team capable of delivering the best web-based personalized product experiences ever created. Here’s some good news from my little agency Friend Or Foe. Official release on… Continue reading Friend Or Foe partners with Digital Packaging leaders Nosco

System Design

Mitigating Choice Overload in System Design

In our previous post we considered the effect of Choice Overload on the conversion rate of customized products. Today we’ll explore how to mitigate this problem. Daniel McFadden, an economist at Berkeley, says (bear with me) that consumers find too many options troubling because of the “risk of misperception and miscalculation, of misunderstanding the available… Continue reading Mitigating Choice Overload in System Design

System Design

Choice overload in System Design

Since the early aughts, Mass Customization has cemented itself into the modern retail landscape with much success. Over the years we’ve learned some things – most notably, that under certain circumstances throwing heaps of options at our consumers has a surprisingly debilitating effect. Many of you have heard of the Jam Experiment, where Stanford student… Continue reading Choice overload in System Design

System Design

Guided Discovery :: Trusted curation in online retail

Time to talk about Guided Discovery or what Mark Cuban calls Trusted Curation: For the uninitiated, Guided Discovery is closely related to product Customization. But rather than creating your own unique version of a product, you’re creating a unique way to shop – or it’s being created for you. Rather than the spray and pray approach… Continue reading Guided Discovery :: Trusted curation in online retail