Storytelling

My Experience at IDEO U

I’ve always been a bit of a fanboy of the Ideation and Design Thinking firm IDEO – and I’m finally taking some courses at their school here in San Francisco. The first class, “Storytelling for Influence” is packed with creative thinkers from all over the world and already proving to be a great experience. This week saw us creating a brief… Continue reading My Experience at IDEO U

Storytelling

I talked to some millennials today, and it was awesome.

Last Tuesday, January 19th, I was lucky enough to present at the latest AIGA Buzz gathering. My good friend Diana Merkel hosts the event and got me involved late last year. We brainstormed on a topic and landed on “How to establish and build your personal brand”. I’m by no means an expert on this… Continue reading I talked to some millennials today, and it was awesome.

Storytelling

On Location with Monster SoundStage.

This series of four photoshoots in Denver and San Francisco was one of those “Pinch Yourself” moments for us. Thanks to all of the talent and families that participated and welcomed us into their homes. Everything Starts with the Brief. Nothing at Friend Or Foe happens without clear direction and goals. Have a look at… Continue reading On Location with Monster SoundStage.

Storytelling

Cancun, a study in short gains that wrecked a brand

Trading brand integrity for short term gain is a rookie mistake. Frequent discount campaigns could be trashing your brand. How did Cancun become a discount destination for Spring Break? In 1988, the average room was around $300 – it was an exclusive, up market resort town. Then hurricane Gilbert came along, trashed the town and… Continue reading Cancun, a study in short gains that wrecked a brand

Kill Your Idols · Storytelling

Are you smarter than a prescriptivist?

Here’s an Editorial example from 2015. Personally I fall somewhere between mild irritation related to the incorrect usage of the language and an “Oh god, here comes this jackass schooling us on dangling participles on Facebook again”. Regardless of your thoughts on the subject, the results of this study are worth a gander. ________ What is it… Continue reading Are you smarter than a prescriptivist?

Kill Your Idols · Storytelling

Kevin Roberts is a fucking meatball

And he’s stepping down as worldwide CEO of Saatchi & Saatchi. But who cares? I’ve always thought of this guy as a pompous windbag – a sentiment cemented in place while working at Saatchi and Saatchi from 2000-2005. So, good riddance. However, I adore the Lovemarks book. In fact, my copy came straight from his fat little… Continue reading Kevin Roberts is a fucking meatball