I’ve always been a bit of a fanboy of the Ideation and Design Thinking firm IDEO – and I’m finally taking some courses at their school here in San Francisco. The first class, “Storytelling for Influence” is packed with creative thinkers from all over the world and already proving to be a great experience. This week saw us creating a brief… Continue reading My Experience at IDEO U

Last Tuesday, January 19th, I was lucky enough to present at the latest AIGA Buzz gathering. My good friend Diana Merkel hosts the event and got me involved late last year. We brainstormed on a topic and landed on “How to establish and build your personal brand”. I’m by no means an expert on this… Continue reading I talked to some millennials today, and it was awesome.

This week we’re considering the concept of Users Not Customers as defined by Aaron Shapiro, CEO of Huge. This is not a new concept – you might remember the story of the customer who returned a set of snow tires to Nordstrom – despite the fact that Nordstrom doesn’t sell tires. He was treated as… Continue reading Users Not Customers

This series of four photoshoots in Denver and San Francisco was one of those “Pinch Yourself” moments for us. Thanks to all of the talent and families that participated and welcomed us into their homes. Everything Starts with the Brief. Nothing at Friend Or Foe happens without clear direction and goals. Have a look at… Continue reading On Location with Monster SoundStage.

Trading brand integrity for short term gain is a rookie mistake. Frequent discount campaigns could be trashing your brand. How did Cancun become a discount destination for Spring Break? In 1988, the average room was around $300 – it was an exclusive, up market resort town. Then hurricane Gilbert came along, trashed the town and… Continue reading Cancun, a study in short gains that wrecked a brand