Time to talk about Guided Discovery or what Mark Cuban calls Trusted Curation: For the uninitiated, Guided Discovery is closely related to product Customization. But rather than creating your own unique version of a product, you’re creating a unique way to shop – or it’s being created for you. Rather than the spray and pray approach… Continue reading Guided Discovery :: Trusted curation in online retail
Remember green washing? Some marketing specialists claim that it stymied the long term acceptance of the Green movement by mainstream consumers. The sentiment was there – in 2007, 9 out of 10 shoppers felt that the environmental impact of a product was important to consider when making a purchase, and 7 out of 10 would… Continue reading The Made in America movement :: Growing up and going strong
Engage an enthusiast in conversation, and by the time they’re finished discussing their passion, chances are you’ll want in. Regardless of the subject matter, it’s nearly impossible to avoid the infectious enthusiasm that pours out of a true aficionado talking about their “thing”. A few years ago, while working for Sterling-Rice Group, I produced an… Continue reading The Bernina 8 Series
This series of four photoshoots in Denver and San Francisco was one of those “Pinch Yourself” moments for us. Thanks to all of the talent and families that participated and welcomed us into their homes. Everything Starts with the Brief. Nothing at Friend Or Foe happens without clear direction and goals. Have a look at… Continue reading On Location with Monster SoundStage.
Just what the hell is pro bono publico and why should you care? Simply put, it’s donating work that benefits the greater good – a seemingly selfless act that helps the recipient of the work or the community at large. In the legal field this may be something like representing a poor mother of 3… Continue reading A Case for Pro Bono Work in Business Today
Friend Or Foe, LLC, a digital advertising agency specializing in web-based product customizers is teaming up with on-demand digital printing pioneers Nosco, Inc. The allegiance serves to form a dream team capable of delivering the best web-based personalized product experiences ever created. Here’s some good news from my little agency Friend Or Foe. Official release on… Continue reading Friend Or Foe partners with Digital Packaging leaders Nosco
And he’s stepping down as worldwide CEO of Saatchi & Saatchi. But who cares? I’ve always thought of this guy as a pompous windbag – a sentiment cemented in place while working at Saatchi and Saatchi from 2000-2005. So, good riddance. However, I adore the Lovemarks book. In fact, my copy came straight from his fat little… Continue reading Kevin Roberts is a fucking meatball