This is not an indictment of Buzzwords, Jargon or neologisms. Even when this type of language is used with malice (to seem smarter and artificially elevate an argument), it has its place. It serves as a verbal “handle” that aids in the uptake of ideas. Please read on. In week 2 we focused on Social Media Marketing terms:… Continue reading BuzzWord Series :: Week 3
I’ve always been a bit of a fanboy of the Ideation and Design Thinking firm IDEO – and I’m finally taking some courses at their school here in San Francisco. My second class, “Storytelling for Influence” is packed with creative thinkers from all over the world and already proving to be a great experience. This week saw us creating a brief… Continue reading My Experience at IDEO U
Last Tuesday, I was lucky enough to present at the latest AIGA Buzz gathering. My good friend Diana Merkel hosts the event and got me involved late last year. We brainstormed on a topic and landed on “How to establish and build your personal brand”. I’m by no means an expert on this subject but… Continue reading I talked to some millennials today, and it was awesome.
This week we’re considering the concept of Users Not Customers as defined by Aaron Shapiro, CEO of Huge. This is not a new concept – you might remember the story of the customer who returned a set of snow tires to Nordstrom – despite the fact that Nordstrom doesn’t sell tires. He was treated as… Continue reading Users Not Customers
This is not an indictment of Buzzwords, Jargon or neologisms. Even when this type of language is used with malice (to seem smarter and artificially elevate an argument), it has its place. It serves as a verbal “handle” that aids in the uptake of ideas. Please read on. In week 1 we focused on some general terms to… Continue reading BuzzWord Series :: Week 2
In our previous post we considered the effect of Choice Overload on the conversion rate of customized products. Today we’ll explore how to mitigate this problem. Daniel McFadden, an economist at Berkeley, says (bear with me) that consumers find too many options troubling because of the “risk of misperception and miscalculation, of misunderstanding the available… Continue reading Mitigating Choice Overload in System Design
Since the early aughts, Mass Customization has cemented itself into the modern retail landscape with much success. Over the years we’ve learned some things – most notably, that under certain circumstances throwing heaps of options at our consumers has a surprisingly debilitating effect. Many of you have heard of the Jam Experiment, where Stanford student… Continue reading Choice overload in System Design