Storytelling

My Experience at IDEO U

I’ve always been a bit of a fanboy of the Ideation and Design Thinking firm IDEO – and I’m finally taking some courses at their school here in San Francisco. The first class, “Storytelling for Influence” is packed with creative thinkers from all over the world and already proving to be a great experience. This week saw us creating a brief… Continue reading My Experience at IDEO U

Storytelling

I talked to some millennials today, and it was awesome.

Last Tuesday, I was lucky enough to present at the latest AIGA Buzz gathering. My good friend Diana Merkel hosts the event and got me involved late last year. We brainstormed on a topic and landed on “How to establish and build your personal brand”. I’m by no means an expert on this subject but… Continue reading I talked to some millennials today, and it was awesome.

System Design

Mitigating Choice Overload in System Design

In our previous post we considered the effect of Choice Overload on the conversion rate of customized products. Today we’ll explore how to mitigate this problem. Daniel McFadden, an economist at Berkeley, says (bear with me) that consumers find too many options troubling because of the “risk of misperception and miscalculation, of misunderstanding the available… Continue reading Mitigating Choice Overload in System Design

System Design

Choice overload in System Design

Since the early aughts, Mass Customization has cemented itself into the modern retail landscape with much success. Over the years we’ve learned some things – most notably, that under certain circumstances throwing heaps of options at our consumers has a surprisingly debilitating effect. Many of you have heard of the Jam Experiment, where Stanford student… Continue reading Choice overload in System Design